UnderTow is an acclaimed tiki cocktail bar in Phoenix, Arizona, offering an immersive experience that transports guests to the belly of a 19th-century clipper ship. Established in 2016 by Barter & Shake Creative Hospitality, UnderTow is renowned for its meticulous attention to detail and storytelling.
The bar’s interior is designed to resemble the cargo hold of an old-world ship, complete with portholes displaying animated ocean scenes, creaking wood sounds, and ambient lighting that simulates changing weather conditions. This immersive environment is enhanced by projection-mapped vignettes and interactive lighting effects, creating a dynamic and engaging atmosphere.
UnderTow’s cocktail menu is both extensive and inventive, featuring a rotating selection of original and classic tiki drinks. Each menu iteration is presented as a new “chapter,” weaving together narratives that guide guests through exotic locales and adventures. Signature cocktails like the “In Honor of Nameless Days” and the “Stirred Bird” showcase the bar’s commitment to complex flavors and creative presentation.